Sales Growth Programme

Sales Diagnostic

This diagnostic helps you assess the current maturity of your sales function and identify the biggest constraints affecting consistency, pipeline visibility and performance. We will review and feedback within 48 hours.

Fields marked with a red asterisk * are required fields.

Name

Mobile

Organisation

Q1. Which best describes your current sales stage?

Early-stage (building sales foundations)

Established revenue but sales performance is inconsistent

Sales team in place but we need more structure and visibility

Sales is performing but we want to optimise and scale

Not sure

Q2. How predictable is your sales pipeline right now?

1. Very predictable (we can forecast with confidence)

2. Somewhat predictable (we have visibility but it is inconsistent)

3. Unpredictable (we often do not know what is coming in)

4. Highly unpredictable (sales feels reactive and dependent on individuals)

Q3. Do you have a defined sales process that is consistently followed?

1. Yes it is documented and consistently followed

2. Partly (it exists but not consistently)

3. Not really (it is mostly in people’s heads)

4. No (we operate differently deal by deal)

Q4. How clear is your ideal customer profile (ICP)?

1. Very clear and consistently targeted

2. Fairly clear but we still chase too widely

3. Somewhat unclear

4. Not defined

Q5. How reliable is your lead flow?

1. Reliable and consistent

2. Inconsistent (good months and quiet months)

3. Mostly referral-led and unpredictable

4. We struggle to generate enough quality opportunities

5. Not applicable (we are still building sales activity)

Q6. Do you currently have a documented sales plan for the next 12 months?

1. Yes

2. Partly (Some elements exist)

3. No

4. Not sure

Q7. Who currently drives most sales activity?

1. Founder / Managing Director

2. Sales Manager / Head of Sales

3. Sales team (without heavy leadership involvement)

4. A small number of individuals (key person dependency)

5. Not applicable (no dedicated sales role yet)

Q8. Where do deals most often get stuck?

1. Securing first meetings

2. Qualification and progressing opportunities

3. Proposal stage

4. Closing

5. Follow-up and momentum

6. Repeat business and referrals

Q9. What is your main priority for the next 90 days?

1. Increase pipeline and opportunities

2. Improve conversion rate

3. Improve consistency and follow-up

4. Reduce founder dependency

5. Improve forecasting and visibility

6. Build a clear sales plan

Q10. If nothing changes, what is the impact on the business?

1. Limited impact

2. Growth will slow

3. Pressure on leadership will increase

4. Revenue will be at risk

5. Other (optional comment)

Q 11. Are you preparing for funding or investor conversations in the next 12 months?

1. Yes

2. No

3. Possibly

Anything else you would like to share about your current sales challenges? (optional)

SALDI BUSINESS DEVELOPMENT LTD

WWW.SALDI-BD.CO.UK

Telephone | 07760 787 736 | email hello@saldi-bd.co.uk